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Fashion Now: A Global Perspective

Fashion Now: A Global Perspective

The approach of Fashion Now is to emphasize fashion and marketing.  By using this book students will learn that one of the keys to becoming successful in the fashion business is through decision making based on the marketing approach.  First, find out what customers want and then provide a product of service to meet these needs or wants.  The basic language and principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions.  The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing and trade and retailing. 

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One Response to “Fashion Now: A Global Perspective”

  1. Anonymous Says:
    4.0 out of 5 stars
    Excellent industry overview, March 1, 2011
    By 
    Adeteju Ajani “tjsmart1″ (San Francisco, CA) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: Fashion Now: A Global Perspective (Hardcover)

    This book is perfect for those looking to understand the fashion industry from a macro perspective. It contains excellent summaries and definitely introduces concepts in a way most people should be able to relate to.

    Help other customers find the most helpful reviews 

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    September 24th, 2011 at 2:14 pm

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