Rise Of Fashion: A Reader

Rise Of Fashion: A Reader

Writing more than a century before Vogue, no less a figure than G. W. F. Hegel reviewed the fashion of his day and found it wanting because, in becoming outmoded so quickly, it drew attention away from the timeless beauty of the human form. And Hegel is not unique among philosophers in his interest in fashion’s role; for more than 250 years, social thinkers have considered fashion—its transitive nature, the conformity it inspires, the vast range of its influence—as a defining feature of modern life.

In The Rise of Fashion, Daniel Leonhard Purdy brings together key writings from the Enlightenment to the twentieth century that explore fashion as the ultimate expression of modernity. Making available many previously untranslated or otherwise unfamiliar works from French, German, and English, Purdy establishes an extraordinary lineage of fashion commentary dating back to Mandeville and Voltaire, which laid the groundwork for the writings on commodity culture of Adorno, Benjamin, and the Frankfurt School. From critiques of aristocratic excess to accounts of fashion’s influence on our ideals of masculinity or femininity, from the figure of the dandy and the eroticism of clothing to the class politics of fashion, this landmark reader includes works by philosophers (Carlyle, Rousseau, Georg Simmel) and social theorists (Herbert Spencer, Veblen), as well as writers (Goethe, Baudelaire, Mallarmé, Wilde) and critics (Karl Kraus, Adolf Loos, Simone de Beauvoir).

Collecting and contextualizing many of the earliest and most significant formulations of fashion theory, The Rise of Fashion provocatively examines the proposition that to be modern is to be fashionable.

Daniel Leonhard Purdy is associate professor of German at Pennsylvania State University and the author of The Tyranny of Elegance: Consumer Cosmopolitanism in the Era of Goethe.

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One Response to “Rise Of Fashion: A Reader”

  1. Midwest Book Review Says:
    2 of 2 people found the following review helpful:
    5.0 out of 5 stars
    A compendium of key writings on fashion trends, April 6, 2005
    Midwest Book Review (Oregon, WI USA) –

    This review is from: Rise Of Fashion: A Reader (Paperback)

    Compiled and edited by Daniel Leonhard Purdy, college-level students of fashion design history will welcome The Rise Of Fashion: A Reader, a compendium of key writings on fashion trends from the Enlightenment to modern times, translating many works previously available only in other languages, providing important critiques of fashion among different classes, and survey both social and political issues in the framework of fashion art developments. An important compilation for any college-level fashion department, The Rise Of Fashion will also hold immense interest for professional fashion designers and non-specialist general readers with an interest in fashion history.

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