The Fashion Designer Survival Guide: An Insider’s Look at Starting and Running Your Own Fashion Business
The Fashion Designer Survival Guide: An Insider’s Look at Starting and Running Your Own Fashion Business
The national retail apparel business has grown to a 2 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality.Mary Gehlhar, author, industry authority, and consultant to hundreds of designers (including newcomers Alicia Bell, Keanan Duffty, and Milly), gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: •Start-up costs and financing •Legal issues •Business plans •Public relations and sales •Marketing and manufacturing •Distribution-trade, trunk, and runway shows This book also provides case studies from independent designers at different stages of their careers, including tough letdowns and exciting successes. Young designers weigh-in on topics important to them when they were starting out, while several top name designers offer personal perspectives on a single question, providing a window to their world and a variety of answers.Designers are bursting with creativity but often fall flat going into business as an independent. The Fashion Designer Survival Guide provides designers with the one thing design school didn’t-intelligent and successful business practices.
List Price: $ 22.95
Price: $ 79.74
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This guide is the best apparel industry book out there,
Mary Gehlhar’s book is outstanding. It has depth and breath. I really enjoyed all the quotes and pearls of wisdom provided by so many lovely people in the apparel industry. This book covers everything – from concept and design to wholesale price points to retail product placement. This book shows you “the what” and “the how” like no other apparel industry book has.
What I especially enjoyed learning about was the legal information. Thank you Charles Klein for you saved me much heartache that comes with losing your intellectual property. Now I can work with investors wisely for you have banished the only fear I have and that is losing control of my intellectual property as I lose some corporate control due to investors’ terms. This is what I read books for – to gain knowledge and insight from people who have done it before me, do it better than me, and write it down to share with us curious souls and thirsty minds.
The other aspect of this book I found to be stellar and not noted in any other fashion industry book (and I read them all) is what Mary Gehlhar says about patternmaking and samplemaking. She states both sides of the argument, doing it yourself and others doing it for you, articulately and succinctly. I applaud you Mary Gehlhar. You wrote a great book.
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|filled with useful info,
this book is jam-packed with excellent information for anyone interested in the fashion business. i read the 200 pg. book in a day and will keep it around for reference. it was easy to understand, brutally honest, and extremely useful in answering my many questions about who, what, when, where, how. i’ve already made a list of things to do and add to my business plan.
This book’s price is right too!
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|An eye opener about what it REALLY takes to succeed!,
By far, the most impressive, knowledgeable and useful guide to everything from the decision to start your own design business to handling the press, buyers and everything else.
It’s not a book that sugarcoats the truth about how hard it is to succeed in this business and how few succeed at all. Even established designers who didn’t lay the right foundations, had it come back to bite them. It starts you off in the right mindset and helps you learn from the mistakes and experiences of others, so that you don’t waste time and money screwing up by yourself!
A must have book!
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